Download PDF , by Natasha Dow Schüll
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, by Natasha Dow Schüll
Download PDF , by Natasha Dow Schüll
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Product details
File Size: 5833 KB
Print Length: 443 pages
Publisher: Princeton University Press (August 20, 2012)
Publication Date: August 20, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0098UQVJC
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Amazon Best Sellers Rank:
#112,124 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Equal parts fascinating and heartbreaking, Ms. Schull's book is one of the few books I've read recently that made me feel like a different person after I finished reading. Though her style is overall very neutral, the simple facts she assembles about the history of the gambling industry constitute the most devastating critique of modern capitalism I've ever read, and forced me to rethink a lot of my attitudes about choice and public policy.But don't mistake this book for any kind of political screed or polemic. It's more like a real-life version of the first third of Ocean's 11, except instead of explaining casino security systems, she's explaining the games themselves. And what games! Through decades of trial and error, game designers have learned more about human psychology than a million studies of bored undergraduates could ever hope to reveal. Mind control may be an overstatement, but after you read the words of the gamblers themselves you'll have no doubt that machine gambling exploits our natural risk preferences and emotions so effectively that many of the people held in its sway have essentially stopped making choices, being unable to satisfy their longings in any way other than continued attachment to a slot or video poker machine.Ms. Schull does not stop there. She takes the reader further, examining the financial structure of the gaming industry, the mindset of key players in the industry, and the uneasy relationship between the industry and regulators, all supported by an impressively thorough set of sources and original research of her own.To her credit, there is no call to action, no indictment of the industry, though her views on the morality of the gaming industry are not exactly hidden. Rather, the reader is left with a vexing set of questions. What to do about the current trend towards legalizing and liberalizing gambling restrictions? What other industries are operating in a similar way (processed food, I'm looking at you)? Does regulation do any good, or does it simply serve to protect incumbent players so long as government gets its cut of the wealth that the industry extracts from players?The answers, sadly, remain elusive.
I found this book profoundly interesting. It is not an easy read, but that is more, I believe, due to the complexity of the concepts with which the author is dealing, rather than his prose style, which I find very clear and fluid.The book's emphasis is on the rise of the digital gambling machine, particularly "slots", which account for such a huge portion of modern casino revenues (and profits). The author examines the design and construction of the machines, their interaction with their users, and how this interaction leads to the formation or enhancement of gambling addictions.This is no hackneyed piece of academic research. The author spent many months with "boots on the ground" in Las Vegas casinos and machine manufacturing centers, trying to develop a comprehensive understanding of the forces at play in the modern human-machine interaction. I believe he has succeeded admirably. His explanations of what is really happening in the gambler's mind- and how the machine plays to those cerebral patterns- is profound and much different from conventional thought.If you want to understand what makes casino gamblers tick, and how the gambling industry takes advantage of every nuance of the gambler's psyche, this is a wonderful read. It should not be rushed through, but savored. Highly recommended, and ground-breaking research, compellingly presented.A few reviewers have complained that this book is difficult to read. They criticize the author's writing style, declaim his density of style. Sorry, I don't buy any of that. This is wonderfully written
I'm only about a third of the way through, but the book is an eye-opener. The author has done some incredible research relating to the deliberate programming and manipulation of both the gambling machines and the environments in which they are placed. I'm looking forward to finishing the book. It's interesting to draw comparisons between the gambling machines (and the psychology behind their development) and the smart phones that people just can't seem to set down.
I could not put this down and read it in a few long sittings, not unlike the long sittings of the people sitting on stools at casinos that are the source material of much of this book. I found it interesting, enlightening and depressing in places. Whether you play slot machines or not, you'll never look at them the same way after reading this book.My only gripe (and this is not really a gripe) is that (in at least the Kindle version) almost half of the book is taken up by notes. I was reading it and enjoying every page and thinking I still had about half a book left and then I got to 53% on the Kindle and it said I was nearing the end of the book. It was so well written that I would have liked to have read more.
I have been gambling for over 30 years. I have almost never played the slot machines. After reading this book I never will in the future.Through years of careful research the author details how slot machines have been designed to extract money from slot players through extensive yet covert psychological manipulation. The techniques are based on the theories of B.F. Skinner and go to a truly unbelievable level. I never imagined the sophistication of the science being applied here. Also examined are the players themselves who through interviews with the author describe how they are lulled into what they call the "machine zone". This is a place where the player enters into a state they describe as similar to suspended animation. The player shuts out everything around him or her and focuses on continuing to play solely to stay in that zone hour after hour.There's more in this book than I have time to write about here. This book is based on thorough, level headed and objective research. It will open your eyes to what slot machines and the people who are involved with every aspect of them are all about.
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